Coke Studio Season 10 (A Decade of Music)- Article by Shoby

Coke Studio Season 10- A Decade of Music

Special Article by Shahbaz Ali Naqvi (Shoby)

Almost a decade ago, we witnessed a big bang at our very own Pakistani music industry with the arrival of Coke Studio. It was something not seen/ heard before in the history as far as our Pakistani music is concerned. No doubt, we have earlier seen some real success stories in our pop industry in 90s and the legacy was truly carry forwarded by some pop-rock icons in early 21st century but with the passage of time, we observed a real decline in the quality and quantity of music being created in our country.

For many obvious reasons, like many other fields, our music industry also got effected negatively but one thing remain stood tall and that was our local version of international music platform Coke Studio.

The corporate giant Coke collaborated with legendary music composer/ producer Rohail Hyatt and they went on to create some real gems in the form of musical melodies. Rohail produced initial six seasons of the show and gave us some unforgettable tracks with various other artists. Tracks like ALLAH Hoo, Garaj Baras, Duur, Jal Pari, Alif ALLAH, Daanah Pah Daanah, Ik Aarzu, Ni Oothaan Waale, Kangna, Pyaar Naal, Rang Laaga, Paisay Da Nasha, Kamlee, Charkha Nolakha, shq Aap Bhe Awalla, Rabba Sacheya, Kandyaari Dhol Geet, Dasht-e-Tanhai and many others are still being heard by the masses.

Coke Studio saw some real great artists like Ustaad Rahat fateh Ali Kha, Abida Parveen, Atullah Isa Khelvi, Ustaad Hussain Bakhsh Gullo, Arif Loar, Sajjad Ali, along with pop rock icons of our generation Ali Azmat, Atif Aslam, Noorie and many more in some evergreen live performances.

After Rohail Hayat, Strings continues the show and produced its seasons 7th, 8th and 9th and they did a brilliant job by having on board few other artists like Ahmed Jahanzeb, Shiraz Uppal, Noorie, Shani Arshad, Shuja Haider and Jafar Zaidi.

And now the show is back with its 10th edition, which is indeed a great milestone reached by the show. List of artists featuring this season is out. Let’s have a glance on the artists who are ready to perform this season.

Expected list of Music Directors:

Shuja Haider

Shani Arshad

Jaffer Zaidi

Sahir Ali Bagga

Salman Ahmed

Ali Hamza

Sajjad Ali

Mekaal Hasan

Strings

Expected list of Featuring artists:

Atif Aslam

Humaira Channa

Rahat Fateh Ali Khan

Amanat Ali

Zau Ali ( Sajjad Ali’s daughter)

Ali Zafar

Daniyal Zafar

Strings

Farhan Saeed

Momina Mustehsan

Untitled girl’s chorus

Salman Ahmed

Attaullah Khan Esakhelvi

Shafqat Amanat Ali

Aima Baig

Ahmed Jahanzeb

Umair Jaswal

Ali Sethi

Humaira Arshad

Qurat-ul-Ain Balouch

Nabeel Shaukat Ali

Jabar Abbas

Natasha Khan

Waqar Ehsin

We hope with its 10 year celebrations, Coke Studio is going to give all of us a musical feast.